The High Street needs customers to visit if it is to survive, however as a High Street there is no co-ordination in how this happens. National retailers tempt customers back with special offers, loyalty schemes and hefty advertising budgets. As smaller shops, restaurants and cafe's we just can't compete with their national advertising budgets but we can complete on price and service. If we work together to give people a good reason to keep visiting the High Street then they will come and we will secure a future for our businesses.
Your customers will visit other retailers to increase their reward points and other retailers customers will visit you for the same reason.
Increased business means more customers attracted by word of mouth rather than by expensive advertising.
Who doesn't love a Bonus, you customers will love the extra they get from you and will keep comming back for more.